About


FreshFishFinder.org was developed in the fall-winter of 2020 and launched in 2021 to meet a need to directly connect fish producers with consumers after the disruption of traditional markets (especially restaurants) during the COVID-19 pandemic.

Who Developed FreshFishFinder.org? The Great Lakes Sea Grant FreshFishFinder.org website is a product of a handful of Sea Grant staff members from the Great Lakes Sea Grant programs of Illinois-Indiana, Minnesota, Michigan, New York, Ohio, and Wisconsin. The project was initiated and led by Minnesota Sea Grant in collaboration with Sea Grant colleagues from the Sea Grant Great Lakes Aquaculture Collaborative project.

Target Audiences: FreshFishFinder.org is designed to provide consumers with an easy-to-use map of fish seller locations and businesses throughout the Great Lakes region where they can purchase wild-caught and aquaculture-raised fish and seafood products and bait. The site is also used by aquaculture farmers to find other farmers.

Businesses: For each participating business, FreshFishFinder.org lists the business name, location, product categories, website URL, contact information, and a brief description of the business. Each state Sea Grant program is responsible for providing the information for the businesses listed for their state.

Funding: The development of the Sea Grant Great Lakes FreshFishFinder.org was funded by a one-year (2020-2021) National Oceanic and Atmospheric Administration (NOAA) Rapid Response grant. Continued support is provided by Minnesota Sea Grant.

Images: Reproduction of photographs from this website is prohibited. Banner images are copyrighted to Storyblocks and business listing images are copyrighted to the respective businesses unless otherwise noted.

Contact

  • 2020-2021 Project leader: Amy Schrank, Minnesota Sea Grant Fisheries and Aquaculture Extension Educator.
  • 2022-2023, 2024-2025 Project leader: Amy Shambach, Illinois-Indiana Sea Grant Aquaculture Marketing Outreach Associate.

For Businesses

Add your Business

See 2024 website usage statistics below.

2024 Website Analytics

Analytics report for the Sea Grant Fresh Fish Finder for the year 2024. Key statistics are displayed at the top: 11,178 active users, an average session duration of 1 minute and 50 seconds, and 37,199 total views. Three pie charts show traffic acquisition (72.4% from Google), technology usage (55% on mobile, 42.3% on desktop, and 2.7% on tablet), and new vs. returning visitors (84.1% new and 15.4% returning). Below these, a line graph displays the daily trends for active users and views over the year, with notable spikes in activity in specific months.

  • Overview
    • In 2024, the Great Lakes FreshFishFinder.org website had 11,178 active users who viewed 37,199 pages and were on the site for an average of 1 minute and 50 seconds.
  • Site visitors
    • They came from across the continental United States, Hawai’i, and Alaska. Most of the visitors came from Michigan, Illinois, Minnesota, Wisconsin, Virginia, Indiana, Ohio, Florida, New York, Texas, and Pennsylvania.
  • Pages visited
    • The “All Businesses” and “FAQ” pages were two of the top 10 most-visited pages. Andry’s Fish Farm, LLC (Indiana), Imlay City Fish Farms (Michigan), Hoop’s Dockside Fish Market (Wisconsin), and Serafin Fishery (Michigan) were also among the top 10 most-visited pages.
  • Actions taken by site visitors
    • There were 339 instances in which a site visitor clicked on a business email or telephone link. There were about 11,000 instances in which a site visitor clicked on a listed business.
  • How did people find this site?
    • About 8,000 visitors used Google and about 1,700 used a direct link to this site. Other users clicked on a link to this site on other websites and social media posts.

Scroll to Top