Hoop’s Fish Market is one of two retail shops operated by Craig Hoopman Fisheries. The Hoopman family has a commercial fishing history that spans six generations. The fisheries holds two commercial licenses for harvesting fish from Lake Superior. The primary catch is lake whitefish. Craig Hoopman Fisheries also harvests a limited number of lake trout. Their fish is smoked by Everett’s Smoked Fish. Craig Hoopman Fisheries also sells fish to restaurants in the region.